Category: Small Business
Internal Communication Strategies – The Neglected Strategic Element: Communicating within the company is as important as communicating outside the company
Special Report Internal Communication Strategies – The Neglected Strategic Element Most organizations, be they public or private understand the importance of strategic communication with customers and/or stakeholders. Hence we have marketing and communication specialists to produce communication plans for external…
Case Study: How Efforts To Increase Website Engagement Can Backfire — Winning the Battle, Losing…
Acme is an online book store and publisher, with a relatively successful and profitable website. Their daily traffic runs at about 3,000 unique visitors a day, and while they don’t sell a ton of books the website is a profitable…
For Small Businesses It Can’t All Be About The Benjamins —Passion Counts
There are a lot of people who start their businesses because they believe their ideas are fabulous and unique, and they also believe that the operation of a small business is going to make them rich. Often they believe riches…
OOPS! Tough questions and Handling Things When They Go Wrong During A Business Pitch
Business Pitch: Responding To Questions and Handling Things When They Go Wrong No matter how well you plan your presentation, things can go wrong or people can ask you challenging questions. Unexpected questions and glitches can throw you off your…
The Small Business Landscape and the Challenge of Competing with Giants
1. Introduction: Small businesses often find themselves in a David versus Goliath scenario, pitted against large corporations with vast resources and established market dominance. However, in today’s dynamic business environment, small businesses have the potential to not only survive but…
Small Business Advantage Case Study: The Little Bakery That Wins
In the next town over, there’s a bakery that’s approaching its second anniversary. It’s often busy, in a town of less than 7,000 people, and surrounded by towns that are even smaller. The Village Bakery has few natural advantages. It’s…
